[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"\u002Fen\u002Fblog\u002Fwebsite-or-social-media":3},{"id":4,"title":5,"author":6,"body":7,"cover":88,"date":89,"description":90,"extension":91,"meta":92,"navigation":93,"ogImage":88,"path":94,"seo":95,"stem":96,"tags":88,"__hash__":97},"blog_en\u002Fen\u002Fblog\u002Fwebsite-or-social-media.md","Website or Social Media: Where Should Your Small Business Start?","Yannis",{"type":8,"value":9,"toc":84},"minimark",[10,17,20,25,28,33,36,41,44,49,52,55,60,63,68,71,74,78],[11,12,13],"p",{},[14,15,16],"strong",{},"Introduction",[11,18,19],{},"When budget and time are limited, one question comes up again and again: should you invest in a website first, or focus on social media? The answer depends on your business, but a few simple principles can help you decide.",[11,21,22],{},[14,23,24],{},"What social media does well",[11,26,27],{},"Social media is great for building connection, showcasing your day-to-day work and recent projects, and quickly reaching a local audience. It's free to use and easy to update.",[11,29,30],{},[14,31,32],{},"Its limits",[11,34,35],{},"You don't own your presence on social media: the algorithm decides who sees your posts, your account can be suspended by mistake, and someone looking for your hours or address has to dig through your posts instead of finding the information in one click.",[11,37,38],{},[14,39,40],{},"What a website does well",[11,42,43],{},"A website is stable, entirely yours, and easy to find on Google when someone searches for your business by name or by service in your area. It's also the place that builds the most trust: many customers check out a website before reaching out, even if they first discovered you through social media.",[11,45,46],{},[14,47,48],{},"So which one first?",[11,50,51],{},"If your business relies on trust (tradespeople, independent professionals, home services), a website should come first: it's often the first thing a potential customer checks before calling.",[11,53,54],{},"If your business is highly visual and you already have an active community on social media, you can keep using it as a complement, but a website is still useful to bring your key information together in one place.",[11,56,57],{},[14,58,59],{},"The right approach: make them work together",[11,61,62],{},"A website and social media aren't competitors. Ideally, your social media builds closeness with your audience and points people back to your website for practical details: contact info, quotes, booking appointments.",[11,64,65],{},[14,66,67],{},"Conclusion",[11,69,70],{},"There's no universal rule, but for most local small businesses, a website remains the strongest foundation to build your online presence on.",[11,72,73],{},"Still not sure which strategy is right for your business? Let's talk about it, free of charge.",[75,76],"custom-button",{"cta-label":77},"Contact Leader Web",[11,79,80],{},[81,82,83],"em",{},"Automatically translated by AI.",{"title":85,"searchDepth":86,"depth":86,"links":87},"",3,[],null,"2026-07-16","Should your small business invest in a website first, or focus on Instagram\u002FFacebook? Here's how to choose based on your line of work.","md",{},true,"\u002Fen\u002Fblog\u002Fwebsite-or-social-media",{"title":5,"description":90},"en\u002Fblog\u002Fwebsite-or-social-media","VzLI795SrWfJrlH9OUk2a0BGt65-meWTj2g8VZRMxNs"]